微博空间的媒体知识分子与社会公益行动动员

2011年以来,“微博打拐”、“免费午餐”、“大爱清尘”等在网络上下都颇具影响力的公益活动,几乎都是由知名调查记者发起并调动众多社会人士参与并推动的.在中国的慈善公益事业因诚信危机而持续低迷的背景下,媒体人转身公益人并取得一定进展和影响力的案例,不仅仅是一种简单的社会现象的呈现,而且是媒体工作者与新媒介、社会变革之间建构的一种新型互动关系.深入分析调查记者的公益转型之路,反思媒体知识分子主导的社会公益行动背后存在的问题,对于思考新媒体与中国慈善公益事业的互动发展具有现实意义.

The Media Intellectual and Social Public Welfare Action Mobilization

Since 2011,the public welfare activities,such as "Against trafficking children in Micro blog","Free lunch","Love for Pneumoconiosis patients",which occur in the network are organized by well-known investigative reporters.In China,the Charity organization have lost people’s credit because of a series of crisis events.The cases of investigative reporters turned to be public-welfare people,are not only a simple social phenomenon,but also build a new interactive relationship among the media workers,new media,and the social changes.In-depth investigation and analysis of the public road of the transformation of journalists,reflect the questions behind the action of media intellectuals of leading social commonweal,can help us to have realistic meanings about the interactive development of the new media and Chinese charities.