| 论电视广告的色彩运用 |
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| 引用本文： | 蔡之国.论电视广告的色彩运用[J].石河子大学学报(哲学社会科学版),2008,22(2):81-83. |
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| 作者姓名： | 蔡之国 |
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| 作者单位： | 扬州大学,新闻与传媒学院,江苏,扬州,225002 |
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| 摘 要： | 色彩是电视广告表现的形式性构成要素之一,它对于提高和强化电视广告商品信息的认知性、情感性、审美性,对影响人们的心理感知、记忆、联想、情感等,具有不可替代的重要作用。该文分析了电视广告色彩的作用,简要阐释了电视广告色彩的构图运用,以进一步促进电视广告色彩的发展、应用。
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| 关 键 词： | 电视广告 色彩 设计 运用 |
| 文章编号： | 1671-0304(2008)02-0081-03 |
| 修稿时间： | 2008年1月8日 |
Color Application in TV Advertising |
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| CAI Zhi-guo.Color Application in TV Advertising[J].Journal of SHIHEZI University(Philosophy and Social Science),2008,22(2):81-83. |
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| Authors: | CAI Zhi-guo |
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| Institution: | CAI Zhi-guo ( College of Journalism and Communication, Yangzhou University, Yangzhou, Jiangsu 225002, China) |
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| Abstract: | The use of colors is one of the integrant parts in TV advertising. It is irreplaceably important to the promotion and enhancement of TV advertising commodity information in cognition, emotion and aesthetic standards, affecting people＇ s psychological perception, memory, association, etc. The paper analyzes briefly the function of colors in TV advertising, explains its composition and promotes its growth and application further. |
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| Keywords: | TV advertising color design application |
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