| 我国移动通信市场价格博弈分析 |
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| 引用本文： | 张会新,张雪阳,白嘉. 我国移动通信市场价格博弈分析[J]. 南京航空航天大学学报(社会科学版), 2005, 7(2): 49-52 |
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| 作者姓名： | 张会新 张雪阳 白嘉 |
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| 作者单位： | 西北大学经济管理学院 陕西西安710069(张会新，张雪阳)，西北大学经济管理学院 陕西西安710069(白嘉) |
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| 摘 要： | 对我国移动通信市场价格博弈模型分析得出,基于个体理性的博弈引起价格竞争,而价格竞争博弈的结果并不是最优的,是零和博弈。为使企业能避免陷入“囚徒困境”,应建立起价格联盟、引入差异化战略和增强政府管制。
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| 关 键 词： | 博弈 最佳对策 纳什均衡 |
| 文章编号： | 1671-2129(2005)02-0049-04 |
| 修稿时间： | 2005-02-26 |
Analysis of Price in Chinese Mobile Communication by Game Theory |
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| ZHANG Hui-xin,ZHANG Xue-yang,BAI Jia. Analysis of Price in Chinese Mobile Communication by Game Theory[J]. Journal of Nanjing University of Aeronautics & Astronautics(Social Sciences), 2005, 7(2): 49-52 |
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| Authors: | ZHANG Hui-xin ZHANG Xue-yang BAI Jia |
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| Abstract: | The price war between the two mobile communication companies, China Mobile and China Unicom, has lasted for a long time. This article analyzes the model of Price Game theory in Chinese communication market, from which a conclusion is drawn that the causes of price competition in this market is the choice of companies based on individual reasons.Yet the result of the competition is not the best, but zero - sum. As a result, the author suggests that price - collaboration, differentiation strategy and government administration should be adopted so as to establish a healthy Chinese Mobile Communication Market. |
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| Keywords: | game theory the best choice Nash equilibrium |
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