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Setting corporate objectives
Authors:H Redwood
Abstract:This paper states that ‘the resources are raw materials, people and capital. The private sector company can survive as such only by using all three resources efficiently’.These statements summarize the need not only for the setting of Corporate Objectives but the cogent and incontrovertible argument for such objectives being financial.Let no one doubt the painful process that is involved in determining the right objectives for the corporate entity or, indeed, for any entity which seeks to survive and continue.This is why the process of setting, accepting and working towards objectives has to start from the top but must continue throughout the whole organization. Who am I and where am I going?—is a question that is as valid for the Company as it is for the individual.The corporate objective of the Fisons Group is consistently to achieve profitable growth in real terms by increasing earnings per share and raising the return on capital employed.I hope you find this paper as constructive to you as it has been to me and my colleagues.
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