| 平台匹配技术对双边市场定价的影响 |
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| 引用本文： | 王昭慧,忻展红. 平台匹配技术对双边市场定价的影响[J]. 北京理工大学学报(社会科学版), 2008, 10(3): 57-60 |
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| 作者姓名： | 王昭慧 忻展红 |
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| 作者单位： | 1.北京邮电大学经济管理学院, 北京 100876 |
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| 摘 要： | 文章对双边市场中平台匹配技术在垄断平台与竞争平台下的三种定价方式的影响进行了探讨,得出平台的最优定价结果。分析结果表明:无论在垄断平台下的双边市场还是在竞争平台下的双边市场,平台采用不同的收费模式来应对不同的用户需求,其盈利本质上没有根本的区别。
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| 关 键 词： | 匹配技术 双边市场 垄断平台 竞争平台 最优定价 |
| 文章编号： | 1009-3370(2008)03-0057-04 |
| 收稿时间： | 2007-11-27 |
| 修稿时间： | 2007-11-27 |
The Effects of the Platform Matching Technique upon Pricing of Two-sided Markets |
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| WANG Zhao-hui and XIN Zhan-hong. The Effects of the Platform Matching Technique upon Pricing of Two-sided Markets[J]. Journal of Beijing Institute of Technology(Social Sciences Edition), 2008, 10(3): 57-60 |
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| Authors: | WANG Zhao-hui and XIN Zhan-hong |
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| Affiliation: | 1.School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876 |
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| Abstract: | This paper studies the effects of platform matching technique upon three kinds of pricing modes under the monopoly platform and competing platforms in two-sided markets.Through the study,the paper gets the optimal pricing outcomes of platforms.Based on analysis,the paper indicates that in two-sided markets under whether monopoly platform or competing platforms,distinct charging modes are applied to meet demands of different groups of customers,which makes no difference by nature in platform profit making. |
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| Keywords: | matching technique two-sided markets monopoly platform competing platforms optimal pricing |
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