| 企业的采购市场细分 |
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| 引用本文： | 岳玉爱,石白云. 企业的采购市场细分[J]. 山西大同大学学报(社会科学版), 2008, 22(3): 47-48 |
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| 作者姓名： | 岳玉爱 石白云 |
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| 作者单位： | [1]神华集团海勃湾矿业有限责任公司,内蒙古乌海市061000; [2]山西大同大学学报编辑部,山西大同037009 |
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| 摘 要： | 市场细分是市场营销学概念，将其应用于企业的物资采购市场活动中，是一个很值得探讨的理论问题和实践问题。
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| 关 键 词： | 企业 物资采购 细分变数 |
Segmentation of the Procurement Market of Enterprises |
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| YUE Yu-ai,SHI Bai-yun. Segmentation of the Procurement Market of Enterprises[J]. Journal of Shanxi Datong University(Social Science Edition), 2008, 22(3): 47-48 |
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| Authors: | YUE Yu-ai SHI Bai-yun |
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| Affiliation: | YUE Yu-ai, SHI Bai-yun (1. Bohaiwan Mine Co. Lid, Shenhua Group, Wuhai Inner Mongolia, 016000; 2. Editorial Office of the School Journal of Shanxi Datong University, Datong Shanxi, 037009) |
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| Abstract: | Market segmentation is a concept in marketing science, and is an issue worth discussing both in theory and in practice when it is applied in the procurement procedure in enterprises. |
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| Keywords: | enterprises material procurement market segmentation segmentation variables |
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