电视栏目制片人的作用及素质

从我国电视事业近三十年的实践结果看,电视栏目制片人制是目前电视节目生产管理方式中最直接最有效最好的一种,它获得了管理者的青睐,赢得了广大电视从业人员的热烈欢迎。但在实际运作中,还有许多不尽人意的地方,一方面是大多数电视台没有把制片人制与内部管理机制(如人事、财务、节目运行等)实质性制度的改革相结合,没能形成新的现代企业化管理制度,从而影响了制片人制作用的全面发挥;另一方面是制片人的队伍数量虽然十分庞大,但具备制片人素质和要求的优秀人才却极度匮乏,一些制片人文化修养不高、不善交际、不懂经营,致使许多大有前途的电视栏目半途而废,制约了电视栏目制片人制的良好发展。

On Role and Quality of TV Program Produce

From China＇s TV industry nearly thirty years of practice shows, TV column producer is the TV program production management way, the most direct and effective one of the best, it obtained the managers favor, winning warm welcome TV practitioners. But in actual operation, there are many unsatisfactory areas, one is most TV without the producer and the internal management mechanism （such as personnel, finance, operation, program） substantial reform system combination, failed to form a new modern business enterprise management system, which affects the full play of making producers on the other hand is the number; producer team is very large, but excellent talent producer quality and requirements are extremely scarce, some producers culture is not high, poor communication, do not understand business, resulting in many promising TV give up halfway, restricted the development of TV column producer＇s good.