理性与感官的博弈:“读图时代”的困扰与启示——以小说改编影视剧现象为例

随着科学技术的不断进步,视觉文化的传播已经成为时代的主潮。本文以小说改编为电视剧现象为例,通过对语言与视像两种传播媒介传播机理的比较,探讨了"读图时代"文化面临的问题以及其给我们的启示。即影视的"单极解码"形式造成了消费主义的泛滥;传统"韵味"的消失,审美距离的消融,使"艳俗"风格大行其道。重回文本,深度体悟,而不是单纯追求收视率和经济效益,才是理性的救赎之路。

The Game of Rational and Sensory：Problems and Enlightenment of “the Era of Reading Pictures”

With the continuous progress of science and technology ,the broadcasting of Visual culture has be-come the main stream of the time .The test take the phenomenon that adapting the novel for television .for in-stance ,comparing language and Visual images ,investgating the problems and enlightenment w hat the culture facing with in“the era of reading pictures” .That is the single-decoding mode of film and television makes exces-sive consumption ;The disappearing of the traditional charm cause gaudy art ’s spreading .Only returning to the version itself ,not simply pursuring economic benefits and Audience ratings is the redemption road .