演讲辞中的语用移情分析——以奥巴马总统每周电台演讲为例

语用移情现象在自然语言和人类日常交往中大量存在,政治家经常在演讲中使用语用移情策略来达到他们特定的交际目的,如获得支持、说服群众等。当今的美国总统奥巴马自上任以来便以他雄辩的口才而闻名,他演讲的成功很大程度上归因于他对语用移情策略的熟练掌握和灵活运用。本文从语用学的角度出发,以耶夫·维索尔伦的语言顺应论(Adaptation Theory)为理论基础,对奥巴马每周电台演讲辞中的语用移情现象和移情策略进行了尝试性的分析。

Analysis of Pragmatic Empathy of Speech -- Taking the Barack Obama＇s Weekly Radio Address as an Example

The American president Obama is famous for his eloquence and he knows how to employ the linguistic strategies in his speech effectively. According to the appropriate use of strategies of pragmatic empathy, president Obama establishes an intimate and harmonious relationship with his audience, promoting political views and obtaining support successfully. This paper attempts to investigate the pragmatic empathy in the U. S. president Barack Obama＇s Weekly radio addresses from the perspective of Verschueren＇s adaptation theory.