| 论蒙古族装饰纹案在本土广告中的表现形式及审美意味 |
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| 引用本文： | 高兰英.论蒙古族装饰纹案在本土广告中的表现形式及审美意味[J].内蒙古民族大学学报(社会科学版),2014(3):111-114. |
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| 作者姓名： | 高兰英 |
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| 作者单位： | 内蒙古科技大学艺术与设计学院,内蒙古包头014010 |
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| 基金项目： | 本文系2013年内蒙古自治区高等学校科学研究项目（项目编号：NJSY13148）;2012年内蒙古科技大学创新基金项目（项目编号：2012NCW014）课题成果. |
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| 摘 要： | 蒙古族装饰纹案有着悠久的历史,它是蒙古族人民劳动和智慧的结晶。漫长的蒙古族民间文化发展史表明,蒙古族装饰纹案的发生和发展主要来自生活实践、图腾崇拜和宗教信仰等。以文艺美学的视角审视蒙古族装饰纹案在企业标志、商品包装、平面广告及多媒体广告中的运用,可以透视其文化内涵和艺术价值,同时促进广告设计的发展和蒙古族审美文化资源的丰富。
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| 关 键 词： | 蒙古族装饰纹案 本土广告 艺术表现 审美意味 |
On the Form of Expression of Mongolian Family Decorative Patterns in Local Advertising and Its Aesthetic Meaning |
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| Institution: | GAO Lan - ying (Inner Mongolia University of Science and Technology, Baotou 014010, China) |
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| Abstract: | Mongolia family decorative pattern has a long history, it is the crystallization of Mongolia people＇s labor and wisdom. Show that the Mongolia folk culture of long history, occurrence and development of Mongolia family decoration patterns are mainly from the life practice, totem worship and religious belief. Examining Mongolia family decorative patterns used in corporate logo, packaging, advertising and media advertising in the aesthetic perspective, perspective of its cultural connotation and artistic value, and promote the development of aesthetic culture resources in advertising design and rich Mongolia family. |
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| Keywords: | Mongolia family decorative pattern local advertising artistic expression aesthetic meaning |
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