旅游业经济-文化协同运作及其运行模式探讨

旅游业是生产型经济向服务型经济转化的典型产物,其管理目标不应只是单一的经济目标,它必须同时包括促进经济增长、增进文化交流、传播区域形象和提升社会文明等多重内容。可将旅游业视为一个开放的经济-文化系统,系统的原生变量由"资源禀赋"、"比较优势"和"旅游需求"三个方面的要素构成,外生变量包括"政府行为"、"企业行为"和"旅游者行为",中间变量是旅游活动中的"交通"、"设施"、"形象"和"服务"。在这三组变量关系及其相互作用中,都体现着旅游业的经济特性、文化特性以及经济-文化协同与互动的特性。

An analysis of economic-cultural cooperation in tourism and its operation model

As a typical outcome of transformation from production-oriented economy to service-oriented economy,tourism industry should not take the economic interests as its only management goal.It should cover many contents such as advancing economic development and cultural communication,popularizing regional images,and promoting social civilization.Tourism industry can be regarded as an open economic-cultural system in which the born variables are composed of resource quality,comparative advantage and tourist requirement,the extrinsic variables consist of government behavior,enterprise behavior and tourist behavior while the middle variables involve traffic,facility,image and service.All these three groups of variables reflect the economic and cultural characteristics and the cooperative effect of economy and culture.