数字交往中的“污名感”：网络秽语的体认传播论

网络秽语是交际网语中一种小众而极端的网络方言。为适应新场景的传播-认知语境，网络秽语有其特定的语言变异与修订意图，并日渐呈现出公共化、动态化、可视化的传播特征。网络秽语以男权话语的羞辱故意，经由认知心理的联想机制，使交往对方产生“污名化”的身份降维之感，并因网络围观产生污名泛化之效。一些网络秽语更有反语言、反社会的对抗意指，对传统会话原则、公共交往理性产生重大妨害，加剧社会疏离并弱化政治认同，话语背后有深刻的权力关系。加大社会符号中的秽语规避研究，是边缘文化引导，网络社会治理的重要一维。

Stigmatized Feeling in Digital Association:the Embodied-Cognition Communication Theory of Network Tourette

Network tourette is a minor,yet extreme network dialect in network communication.To adapt itself to the communication in a new scene,it has its own variation and revising intention,which is characterized by publicity,dynamicity,and visuality.With a humiliation intention of male discourse and through an associationmechanism,network tourette creates a dimensionality reduction to the other side of communication,and exerts a stigmatized feeling.Some network tourettes,with anti-language and anti-society intention and deep power relation behind it,damage the traditional conversational principle and the rationality of public communication,increase social alienation,and weaken political identity.Therefore,it is important to give importance to the research of tourette-circumvention,so that we can guide the marginal culture and govern network properly.