| Abstract: | Previous research on heterosexuals' attitudes toward gays is characterized by a focus on negative attitudes and minimal use of behavioral dependent variables. In an attempt to rectify this situation, the present study explored the psychological antecedents of heterosexuals' pro-gay activism behavior in an undergraduate sample using the theory of planned behavior (Ajzen, 1991 Ajzen, I. 1991. The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50: 179–211. Crossref], Web of Science ®] , Google Scholar]). Findings suggest that intentions predict activism behavior (in the form of signing an online petition supporting the construction of a new lesbian, gay, and bisexual resource center on their campus). In addition, attitudes toward the possible outcomes of the behavior, attitudes toward the behavior itself, and self-identity were found to predict intentions. Directions for future research on pro-gay activism are discussed. |
