耗散结构理论视域下高校网络舆情管理机制探析

信息技术时代背景使高校网络舆情呈现出易发性与高发性特质。高校如不能对网络舆情进行及时监测、分析以及科学应对，将使高校网络舆情汹涌发展，进而形成舆论。以耗散结构理论与高校网络舆情内在关联性解读为切入点，依托此内在关联性的分析探讨高校网络舆情耗散结构演进路径，并据此提出高校网络舆情管理机制构建策略，即资源性保障机制构建、动因性应对机制构建以及进路性导引机制构建，以期为政治经济新常态下高校网络舆情应对提供有益的参考范式。

Research on the Management Mechanism of Network Public Opinion inInstitutions of Higher Learning from the Perspective of Dissipative Structure Theory

Internet public opinion in institutions of higher learning during the information technology era is characterized by highsusceptibility and frequency.Lack of timely monitoring,analysis and scientific response to it will make the situation worse.This paper,starting from the relationship between the dissipative structure theory and the internet public opinion,analyzes the evolution path of the dissipative structure of internet public opinion in institutions of higher learning,and puts suggestions on the management mechanism for it,namely,the constructions of guarantee mechanism of resources,of the motivation response mechanism,and of the route guidance mechanism so as to provide beneficial reference paradigm to deal with the internet public opinion under the new economy norm.