产品设计中的形式美评价

树立系统的形式美评价的基本观点,是寻找有效美学评价工具的基础。我们熟知的工业设计美学评价,基本上是基于现代主义的抽象美学。这是从一开始就标榜与传统决裂的美学。然而,新时期对个性生活文化的回归,必然在美学上引入众多的传统因素。后现代主张的文脉就是回应时代需求的必然反映。从传统及其他成熟的领域中寻找更能融入生活的美学理论,不仅可以丰富企业美学识别的种类和内容,还可以使设计更加易于推广传播。

Evaluation of Pattern Esthetics in Product Design

Setting up the comprehensive and basic concept pattern evaluation,is the key issue in finding the effective tools for esthetics evaluation.The esthetics evaluation of industrial design is based on modern abstract art.It is entirely different from the traditional humanism.However,as regression to individuation in life style,it is unavoidable to design with more and more traditional elements.The context of post-modernism means design with individual symbols and techniques from history.We try to find the useful theories of esthetics evaluation from literatures more mature than industrial design.It is beneficial to form the system of evaluation for product esthetics.