| 广州市珠江水上旅游开发SWOT分析 |
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| 引用本文： | 周柳.广州市珠江水上旅游开发SWOT分析[J].广州市财贸管理干部学院学报,2010(4). |
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| 作者姓名： | 周柳 |
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| 作者单位： | 广州城市职业学院旅游与公共管理学院 |
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| 摘 要： | 全面认识珠江水上旅游开发的优势和劣势、面临的机遇与挑战,通过加强政府立法与监管,挖掘珠江两岸旅游资源优势与文化内涵,改善硬件设施,提升产品质量,政企联手开拓珠江游旅游市场等措施,力求将珠江游打造成为广州名副其实的旅游品牌。
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| 关 键 词： | 珠江 水上旅游 SWOT分析 |
SWTO Analysis of Tourism Development of Pearl River Cruise in Guangzhou |
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| ZHOU Liu.SWTO Analysis of Tourism Development of Pearl River Cruise in Guangzhou[J].Journal of Guangzhou Finance & Trade Management Institute,2010(4). |
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| Authors: | ZHOU Liu |
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| Institution: | ZHOU Liu (School of Tourism and Public Management; Guangzhou City Polytechnic; Guangzhou 510405; China); |
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| Abstract: | To build a prominent tourist brand for the Pearl River cruise in Guangzhou,we should make a comprehensive analysis of the advantages and disadvantages of,challenges and opportunities confronted by the boat ride development.The legislation,supervision by the government should be strengthened,and the favorable tourist resources upon both banks of the Pearl River and its cultural connotation should be further exploited.Furthermore,joint efforts from the government and the enterprises in measures such as improv... |
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| Keywords: | Pearl River tour on the river SWOT analysis |
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