Early supplier involvement in the design process: lessons from the electronics industry

The movement of activities earlier in the product development process, necessitates a re-examination of the total supply network. Supply chain literature has traditionally examined procurement and value-adding activities, without explicitly defining product development as part of these. The trend towards outsourcing design activities is bringing recognition for this process as part of the total supply network. The objective of this paper is to determine the degree of early supplier involvement (ESI) that exists between a multinational electronics company and its key suppliers, in terms of depth of integration, information exchange and buyer–supplier relationships. The paper provides insights into the strategic factors that affect the dynamics of the ESI process. Such insights are valuable in terms of gaining a greater understanding of how the ESI process is managed and determining the barriers to effective supplier integration. The research indicates that there are considerable impediments for those participants responsible for establishing and managing the implementation of ESI. A number of strategic insights are identified that explain the existence of the impediments to the ESI process. Finally, based upon the findings a number of lessons are highlighted for organisations considering the adoption of the ESI process.