Terrorism and public relations |
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| Institution: | 1. Division of Pulmonary and Critical Care Medicine, Department of Internal Medicine, Gyeongsang National University Hospital, Jinju, Gyeongsangnam-do, South Korea;2. Department of Pulmonary and Critical Care Medicine, University of Ulsan College of Medicine, Asan Medical Center, Seoul, South Korea;3. Public Health Center, Hapcheon-gun, Gyeongsangnam-do, South Korea;1. Unit of Obstetrics and Gynaecology, IRCCS AOU San Martino – IST, Largo R. Benzi 10, 16132 Genova, Italy;2. Department of Neurosciences, Rehabilitation, Ophthalmology, Genetics, Maternal and Child Health (DiNOGMI), University of Genova, Italy;1. Infectious Diseases & Microbiology Research Group, Murdoch Children''s Research Institute, Parkville, Australia;2. Department of Paediatrics, The University of Melbourne, Parkville, Australia;3. Department of Microbiology, Laboratory Services, The Royal Children''s Hospital Melbourne, Parkville, Australia;4. Pathology West - Institute of Clinical Pathology and Medical Research–Pathology West, NSW Mycobacterium Reference Laboratory, Westmead Hospital, Westmead, Australia;5. Infectious Diseases Unit, The Royal Children''s Hospital Melbourne, Parkville, Australia;1. Department of Surgery, University of Washington, 1959 NE Pacific St., Seattle, WA, 98195, USA;2. Department of Pediatrics, University of Washington, Seattle Children''s Hospital, Seattle, WA, USA;3. Department of Medicine, University of Washington, Seattle, WA, USA;4. Hospital Quality and Patient Safety, Harborview Medical Center, Seattle, WA, USA;5. Department of Anesthesiology, Virginia Commonwealth University Health System, Richmond, VA, USA;6. Graduate Medical Education, University of Washington, Seattle, WA, USA;7. Department of Urology, Seattle Children''s Hospital, Seattle, WA, USA;8. Department of Health Services, University of Washington Medical Center, Seattle, WA, USA;9. Department of Biomedical Informatics and Medical Education, University of Washington Medical Center, Seattle, WA, USA;1. Trauma Unit, Department of Cardiac Surgery, Shaare Zedek Medical Center, Hebrew University, Jerusalem, Israel;2. Magen David Adom Headquarters, Tel Aviv, Israel;3. Department of Medicine, Israeli Defense Forces Medical Corps, Tel Hashomer, Israel;4. Ben Gurion University, Beer Sheba, Israel;1. Laboratory of Clinical Immunology, KU Leuven, Belgium;2. Laboratory of Pneumology, KU Leuven, Belgium;3. Flemish Swimming Federation, Belgium;4. Academic Centre for General Practitioners, KU Leuven, Belgium;5. Sport Medical Advice Centre, UZ Leuven, Belgium;6. Laboratory of Pediatric Immunology, KU Leuven, Belgium |
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| Abstract: | This paper asks what we can learn from the parallels between terrorism and PR, either for the understanding of terrorism or—of more direct concern here—for the understanding of PR and its place in contemporary society. The already poor public image of PR may suffer from insufficient clarity about these parallels. It is suggested that while analogising between the two is of value, the differences between terrorism and PR also need to be stressed. Public communications need to be differentiated in two ways, firstly in terms of the distinction between spectacular and participatory types of public sphere, and secondly in terms of the distinction between values-based and power-based modes of address. Combining these concepts generates a simple 2×2 matrix for c1assifying public communications. This can help both to identify terrorism and PR as different forms of public communication, and also to identify the practical PR challenges facing governments and civic society in the struggle against terrorism. |
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