Media relations in Korea: Cheong between journalist and public relations practitioner期刊界 All Journals 搜尽天下杂志传播学术成果专业期刊搜索期刊信息化学术搜索

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Media relations in Korea: Cheong between journalist and public relations practitioner

Institution:	1. Department of Urology, The University of Texas Health Science Center San Antonio, San Antonio, Texas;2. Eastern Virginia Medical School, Pathology, Microbiology and Molecular Biology, Norfolk, Virginia;3. Department of Cell Systems and Anatomy, The University of Texas Health Science Center San Antonio, San Antonio, Texas;1. Department of Geriatric Medicine, Diakonessenhuis Utrecht, Utrecht;2. Department of Oncology and Hematology, Innbruck Medical University, Innsbruck, Austria;3. Department of Internal Medicine, Academic Medical Center, Amsterdam;4. Department of Geriatric Medicine, Gelre Hospitals, Apeldoorn, The Netherlands

Abstract:	This study applied the concept of Cheong – the fundamental foundation for Korean relationships – to analyze the relationship between journalists and PR practitioners in Korea. Research drew on in-depth interviews with 10 pairs of journalists and practitioners. Most respondents said they felt Cheong through common encounters and that Cheong provided a positive force for their interaction.

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