Economic and political conditions and modern and postmodern value orientations of Hong Kong citizens |
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| Institution: | 1. School of Communication, Journalism and Marketing, Massey University Albany Campus, Private Bag 102 904, North Shore, Auckland 0745, New Zealand;2. Department of Marketing & Quantitative Analysis, College of Business, University of New Haven, West Haven, CT 06516, USA;3. College of Management, National Sun-yat Sen University, 70 Lien-Hai Road, Kaohsiung 804, Taiwan, ROC;4. Department of Marketing, College of Business, City University of Hong Kong, Kowloon Tong, Hong Kong |
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| Abstract: | There is no research evidence concerning relationships between individuals’ modern and postmodern value orientations and their perceptions of modern and postmodern economic and political conditions. To examine the relationship, the present study surveyed 1,008 Chinese adult citizens in Hong Kong, 2000. Results of structural equation modeling indicate that citizens’ perceptions of modern (postmodern) economic and political conditions had significant positive effects on their modern (postmodern) value orientations. These effects may reflect people’s conformity to perceived societal norms about modern or postmodern conditions. Meanwhile, they reveal that there were weak effects of modern (postmodern) value orientations on perceptions of modern (postmodern) conditions. |
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