Third gatekeeping in Korea: the screening of first-edition newspapers by public relations practitioners |
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| Institution: | 1. Interdisciplinary Program of EcoCreative, The Graduate School, Ewha Womans University, Seoul, 03760, Korea;2. Institute of Fundamental and Applied Sciences, Duy Tan University, Ho Chi Minh City, 700000, Vietnam;3. Division of EcoScience, Ewha Womans University, Seoul, 03760, Korea;4. Marine Ecosystem and Biological Center, Korea Institute of Ocean Science & Technology, 385, Haeyang-ro, Yeongdo-gu, Busan, 49111, Korea;1. Department of Laboratory Medicine, Chonnam National University Medical School, Gwangju, Republic of Korea;2. Department of Laboratory Medicine, The Catholic University of Korea College of Medicine, Seoul, Republic of Korea;3. Department of Laboratory Medicine, Chosun University Medical School, Gwangju, Republic of Korea |
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| Abstract: | This study introduces the concept of “third gatekeeping,” a process where Korean public relations practitioners review the early editions of the country’s main daily newspapers and provide feedback to journalists about possible revisions to coverage of their organizations. Data came from 21 depth interviews with Korean public relations practitioners in the corporate and government sectors. Fifteen case studies published in Korea’s Media Today were also analyzed to add context to the practice. First-edition screening was found to have three distinct dimensions based on practitioners’ level of concern about a news item. An earlier version of this study was presented at the 2003 International Communication Association convention. |
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