Conflict measurements: analysis of simultaneous inclusion in roles,values, independence,attitudes, and dyadic adjustment |
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| Affiliation: | 1. School of Mass Communication and Journalism, University of Southern Mississippi, Box 5121, Hattiesburg, MS 39406, USA;2. School of Journalism, University of Missouri, Columbia, USA;1. Department of Trauma and Orthopaedic Surgery, University College Hospital, 235 Euston Road, London, NW1 2BU, UK;2. Division of Surgery and Interventional Science, University College London, Gower Street, London WC1E 6BT, UK;1. Department of Materials Science and Engineering, Inha University, 100 Inha-ro, Nam-gu, Incheon 22212, Republic of Korea;2. Energy & Environment team, Korea Institute of Ceramic Engineering & Technology, 101 Soho-ro, Jinju-si, Gyeongsangnam-do 660-031, Republic of Korea;1. Division of Surgical Oncology, Department of Surgery, Brigham and Women''s Hospital, Boston, MA, USA;2. Center for Surgery and Public Health, Department of Surgery, Brigham and Women''s Hospital, Boston, MA, USA;3. Dana-Farber/Brigham and Women''s Cancer Center, Boston, MA, USA;4. Ariadne Labs, Brigham and Women''s Hospital, Harvard T.H. Chan School of Public Health, Boston, MA, USA;1. Institut de Biologie Structurale (IBS), Univ. Grenoble Alpes, CEA, CNRS, 38044 Grenoble, France;2. The ithree institute, University of Technology, Sydney, Broadway NSW 2007, Australia;3. UCIBIO, Departamento de Química, Faculdade de Ciências e Tecnologia, Universidade Nova de Lisboa, Caparica, Portugal;4. Department of Microbiology and Immunobiology, Harvard Medical School, Boston MA 02115, USA;1. Departamento de Economía Aplicada II, Universidad de Sevilla, Carretera de Utrera km.1, 41021, Sevilla, Spain;2. Instituto de Economía y Geografía, Centro Superior de Investigaciones Científicas, C/ Albasanz, 26-28, 28037, Madrid, Spain;3. Instituto de Desarrollo Regional, Universidad de Sevilla, Avda. San Francisco Javier, 24 E, 41018, Sevilla, Spain;1. Department of Endodontics, Louisiana State University Health Science Center, School of Dentistry, New Orleans, Louisiana;2. Department of Biomedical and Diagnostic Sciences, University of Detroit Mercy, School of Dentistry, Detroit, Michigan;3. Biostatistics Program, Louisiana State University School of Public Health, New Orleans, Louisiana |
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| Abstract: | A survey of 641 public relations practitioners and journalists showed that the perceived conflict of two professions is their strategic choice. The perceived conflict of two professions can be best illuminated by a bi-level of perceptual differences among agreement, congruency and accuracy between and within subjects of public relations practitioners and journalists in their professional orientation. While the two professions demonstrated their perceptual discrepancies in terms of roles, values, independence, dyadic adjustment and attitudes in conflict, both further revealed a tendency to escalate or minimize the conflict to strategically manage the degree of conflict. This study ultimately proposes a salient indicator to gauge a conflict and further suggest a stratagem for the conflict management in public relations. |
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