| 数字出版发行平台的运营与功能整合 |
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| 引用本文： | 程美华.数字出版发行平台的运营与功能整合[J].重庆社会科学,2011(10):69-75. |
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| 作者姓名： | 程美华 |
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| 作者单位： | 上海理工大学出版印刷与艺术设计学院 |
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| 基金项目： | 上海理工大学人文社会科学基金项目“媒介新技术条件下出版媒介融合发展研究”(批准号:11XSY15) |
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| 摘 要： | 我国数字出版发行平台主要有传统出版机构主导型、传统发行机构主导型、技术服务商主导型、终端制造商主导型和网络运营商主导型等五种模式。我国数字出版发行平台还面临诸如平台数量不均、内容资源匮乏、平台封闭、读者不习惯、法律滞后等困境，应通过利益整合、平台整合、终端整合、跨行业整合、定制发售、完善盈利模式、加强出版法律法规建设等来解决。
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| 关 键 词： | 数字出版发行平台 技术服务商 终端制造商 网络运营商 |
The Operation and Function Integration of Digital Publishing Distribution Platform |
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| Cheng Meihua.The Operation and Function Integration of Digital Publishing Distribution Platform[J].Chongqing Social Sciences,2011(10):69-75. |
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| Authors: | Cheng Meihua |
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| Institution: | Cheng Meihua |
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| Abstract: | Nowadays,there are five forms of digital publishing distribution platform.They are respectively based on traditional publishers,traditional distributions,technology service companies,terminal equipment manufacturers and network server providers.And there are many problems in the platform development,such as disparity,scarcity of books and magazines,closure,readers’ being unaccustomed,legal lag.So we should balance the interests of all parties,make resource shared,let the platform opening-up and strengthening construction of laws and regulations about publishing. |
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| Keywords: | digital publishing distribution platform traditional publisher terminal equipment manufacturer network server provider |
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