数字出版发行平台的运营与功能整合

我国数字出版发行平台主要有传统出版机构主导型、传统发行机构主导型、技术服务商主导型、终端制造商主导型和网络运营商主导型等五种模式。我国数字出版发行平台还面临诸如平台数量不均、内容资源匮乏、平台封闭、读者不习惯、法律滞后等困境,应通过利益整合、平台整合、终端整合、跨行业整合、定制发售、完善盈利模式、加强出版法律法规建设等来解决。

The Operation and Function Integration of Digital Publishing Distribution Platform

Nowadays,there are five forms of digital publishing distribution platform.They are respectively based on traditional publishers,traditional distributions,technology service companies,terminal equipment manufacturers and network server providers.And there are many problems in the platform development,such as disparity,scarcity of books and magazines,closure,readers’ being unaccustomed,legal lag.So we should balance the interests of all parties,make resource shared,let the platform opening-up and strengthening construction of laws and regulations about publishing.