| 新时期公共关系人员素质略论 |
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| 引用本文： | 林藩,郑小娟.新时期公共关系人员素质略论[J].福建农林大学学报(哲学社会科学版),2011(2):52-55. |
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| 作者姓名： | 林藩 郑小娟 |
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| 作者单位： | 福建教育学院师训处;山东经济学院社会发展学院 |
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| 摘 要： | 21世纪以来,公共关系呈现出国际化、战略化、高科技化等新的发展特点和趋势,这些都对公共关系人员提出了新的要求和挑战。新时期公共关系人员应具备开放的心态、多维的公关意识以及复合型知识技能等素质要求。可通过严把专业人才出口关和入口关,加强现有人员的继续教育及培训交流等方法和途径来提高公共关系人员的素质。
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| 关 键 词： | 公共关系人员 公关意识 继续教育 |
Study on the qualities of the public relation practitioner in the new era |
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| LIN-Fan,ZHENG Xiao-juan.Study on the qualities of the public relation practitioner in the new era[J].Journal of Fujian Agriculture and Forestry University,2011(2):52-55. |
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| Authors: | LIN-Fan ZHENG Xiao-juan |
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| Institution: | 1.Fujian Institute of Education,Fuzhou,Fujian 350001,China; 2.Shandong College of Economics,Jinan,Shandong 250014,China) |
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| Abstract: | The profession of the public relation has become more international,strategic,and needing high technology since we entered the 21st century,so it is more strict with the practitioners in modern times.Magnanimity,multidimensional consciousness of public relation,complex knowledge and skill,which are the qualities of the people,and made by hard school-training,practice of pre-employment,further education,and exchange. |
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| Keywords: | the public relation practitioner public relation awareness continual education |
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