| 分销渠道成本控制路径的若干思考 |
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| 引用本文： | 张永. 分销渠道成本控制路径的若干思考[J]. 北京工商大学学报(社会科学版), 2008, 23(6): 38-41 |
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| 作者姓名： | 张永 |
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| 作者单位： | 北京工商大学,商学院,北京,100048 |
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| 基金项目： | 北京市教委人才强教计划-中青年骨干教师项目，北京市社会科学基金 |
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| 摘 要： | 渠道重要,渠道成本的控制更加重要。对渠道扩张的简单追求,可能导致渠道成本居高不下,进而企业带来巨大的生存压力。如何控制和管理渠道成本已逐渐成为企业关注的焦点。应分析渠道成本控制的方法。
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| 关 键 词： | 经营管理 分销渠道 成本控制 |
| 收稿时间： | 2008-09-12 |
Thought on Cost Control of Marketing Channel |
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| Zhang Yong. Thought on Cost Control of Marketing Channel[J]. Journal of Beijing Technology and Business University:Social Science, 2008, 23(6): 38-41 |
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| Authors: | Zhang Yong |
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| Affiliation: | Zhang Yong(Business School,Beijing Technology , Business University,Beijing 100048,China) |
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| Abstract: | The marketing channel is important,but the channel cost control is more important.If an enterprise simply pur- sues the channel expansion,it is likely that the channel cost keeps high,which further brings huge survival pressure on the en- terprise.How to control and manage the channel costhas gradually become a focal concern to enterprises.This paper has an in-depth analysis of channel cost control. |
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| Keywords: | operation and management marketing channel cost control |
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