| 西部网络媒体的发展困境及对策探究 |
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| 引用本文： | 岳芃.西部网络媒体的发展困境及对策探究[J].西北大学学报(哲学社会科学版),2006,36(6):119-123. |
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| 作者姓名： | 岳芃 |
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| 作者单位： | 西北大学,经济管理学院,陕西,西安,710069 |
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| 基金项目： | 西北大学科研基金资助的课题“传统媒体附属网站的生存空间探究” |
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| 摘 要： | 网络媒体在发展中面临挑战,地区间的数字鸿沟现象在一定程度上影响了它的和谐发展,西部网络媒体由于人口数量、网民数量、GDP等多种因素的影响在发展中处境较为艰难。分析网络传播业的地域性竞争格局,揭示西部网络媒体在这一竞争格局中处境艰难的原因,提出西部网络媒体在今后发展中应采取的竞争策略:有效挖掘地域性资源;精心打造个性化产品;充分开发增值业务。
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| 关 键 词： | 西部网络媒体 地域性不平衡 竞争格局 竞争战略 |
| 文章编号： | 1000-2731(2006)06-0119-05 |
| 修稿时间： | 2005年8月2日 |
An Analysis on the Arduous Situation in the Development of Media Online in the Western Region |
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| YUE Peng.An Analysis on the Arduous Situation in the Development of Media Online in the Western Region[J].Journal of Northwest University(Philosophy and Social Sciences Edition),2006,36(6):119-123. |
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| Authors: | YUE Peng |
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| Abstract: | Unbalanced Development among different regions challenges the sustainable development of media online.Lack of Competitive advantage results from a series of reasons,such as smaller scale of population and people online,less developed economic performance.Competitive situation is construed in the regional media online market.The causes of lack of competitive advantage are discovered and presented.The competitive strategy that should be taken is put forward. |
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| Keywords: | Media online in the western regional unbalanced development among different regions competitive situation competitive strategy |
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