| 跨文化广告传播中的文化认同 |
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| 引用本文： | 赵燕霞.跨文化广告传播中的文化认同[J].山西高等学校社会科学学报,2013,25(4):64-66. |
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| 作者姓名： | 赵燕霞 |
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| 作者单位： | 广播电影电视管理干部学院,山西太原,030013 |
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| 摘 要： | 广告作为一种特殊的文化艺术符号和文化传播形式,在跨文化广告的传播过程中,文化认同发挥着举足轻重的作用。以＂金六福＂＂轩尼诗＂等广告为例,从文化认同与跨文化广告传播、文化认同与广告策划和文化认同与广告传播方式等视角分析了跨文化广告传播中的文化认同。
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| 关 键 词： | 广告 跨文化传播 文化认同 |
Cultural Identity in Cross-cultural Advertising Communication |
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| Zhao Yanxia.Cultural Identity in Cross-cultural Advertising Communication[J].Social Sciences Journal of Colleges of Shanxi,2013,25(4):64-66. |
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| Authors: | Zhao Yanxia |
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| Institution: | Zhao Yanxia(The Professional Training Academy of Radio,Film ＆TV,Taiyuan 030013,China) |
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| Abstract: | Advertising acts as one special cultural artistic signal and communication form,and cultural identity plays an important role in the process of cross-cultural advertising communication.The paper makes a detailed analysis about the function of cultural identity in cross-cultural advertising communication from the following aspects：the relationship between cultural identity and cross-cultural advertising communication,between cultural identity and advertisement planning,and between cultural identity and methods of advertising communication. |
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| Keywords: | advertising cross-cultural communication cultural identity |
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