Research Notes on the Best British Companies: a Peer Evaluation of Britain's Leading Firms |
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| Authors: | John Saunders Michael Brown Stuart Laverick |
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| Affiliation: | National Westminster Bank Professor of Marketing, Loughborough University Business School;Senior Lecturer, Nottingham Polytechnic;Senior Lecturer, Derbyshire College of Higher Education |
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| Abstract: | The assessment of company performance is one of the major dilemmas facing the strategic researcher. This paper reviews the alternative methods available, then uses one approach, peer assessment, to produce a guide to British company performance. Britain's best companies are identified and their profiles are examined. Their declared financial strengths and relative weaknesses in marketing and innovation are identified. |
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