| 关于大学出版社发行工作借鉴4C营销理念的探讨 |
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| 引用本文： | 王加俊,许延风,吴从新. 关于大学出版社发行工作借鉴4C营销理念的探讨[J]. 河北工程大学学报(社会科学版), 2005, 22(4): 128-128,F0003 |
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| 作者姓名： | 王加俊 许延风 吴从新 |
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| 作者单位： | 中国矿业大学出版社,江苏,徐州,221008;河北工程学院,河北,邯郸,056038;中国矿业大学,管理学院,江苏,徐州,221008 |
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| 摘 要： | 大学出版社作为一支重要的出版队伍,为教育科研和各高等院校学科建设做出了极大的贡献,也对学术积淀和文化传承起到了重要的作用。但是在图书出版业竞争日益激烈的今天,大学出版社因为自身的局限,在发展中往往捉襟见肘。在保持自身特色的基础上,借鉴4C营销理念,注重发行过程中的营销手段的运用是帮助大学出版社解决目前困境的可行方法。
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| 关 键 词： | 大学出版社 图书发行 4C理论 |
| 文章编号： | 1008-9896(2005)04-0128-02 |
| 修稿时间： | 2005-07-07 |
A study of university press absorbing the 4C marketing idea |
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| WANG Jia-jun,XUE Yan-feng,WU Cong-xin. A study of university press absorbing the 4C marketing idea[J]. , 2005, 22(4): 128-128,F0003 |
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| Authors: | WANG Jia-jun XUE Yan-feng WU Cong-xin |
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| Affiliation: | WANG Jia-jun~1,XUE Yan-feng~2,WU Cong-xin~3 |
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| Abstract: | As an important branch of publishing industry,university press not only contributes a lot to the academic research and course construction of colleges and universities but also plays an essential role in education as well as in cultural inheritance.However,facing the severe competition in the publishing industry,university press meets a host of problems to deal with due to its own limitation.The reasonable way to solve the problem is to retain its own characteristics,absorb the 4C marketing idea and make use of the marketing strategy. |
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| Keywords: | university press book marketing 4C theory |
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