Region,Race, and Support for the South Carolina Confederate Flag*

Objective. Existing research suggests that conservative racial attitudes are one of the strongest factors explaining support for the Confederate flag, but this conclusion has been reached by examining the attitudes of only white southerners. We provide a more complete understanding of this issue, focusing on both white and black opinion from across the country. Methods. We use a rolling cross‐sectional survey with a large sample size to model support for the South Carolina Confederate flag nationally and then among two groups: southerners and nonsoutherners. Results. Although racial attitudes are important among both southerners and nonsoutherners, region and race also influence support for the Confederate flag. Southern whites have the greatest support for the flag followed by nonsouthern whites, nonsouthern blacks, and southern blacks. Conclusions. Support for the Confederate flag is not simply about racial attitudes, but a more complex phenomenon where region and race exert important influences.