| 媒体方言传播的文化思考 |
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| 引用本文： | 张继娅. 媒体方言传播的文化思考[J]. 云梦学刊, 2009, 30(4): 154-156 |
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| 作者姓名： | 张继娅 |
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| 作者单位： | 浙江传媒学院,播音主持艺术学院,浙江,杭州,310018 |
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| 基金项目： | 国家社科基金项目，浙江省社科规划重点项目(06JDCB0012Z)子项目 |
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| 摘 要： | 方言被广播、电视等媒介较广泛地传播运用．具有语言传承的文化层面的积极意义。但作为大众传播的节目形态，面临文化产业化，大众传媒必须注意方言节目在受众“接近性”、传播有效信息、以及弘扬民族优秀文化传统上的局限性。
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| 关 键 词： | 方言传播 媒体 方言节目 传统文化 |
THE CULTURAL ANALYSIS ON DIALECTS SPREADING THROUGH MEDIA |
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| ZHANG Ji-ya. THE CULTURAL ANALYSIS ON DIALECTS SPREADING THROUGH MEDIA[J]. Journal of Yunmeng, 2009, 30(4): 154-156 |
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| Authors: | ZHANG Ji-ya |
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| Affiliation: | ZHANG Ji-ya (School of Presentation Art, Zhejiang University of Media and Communications, Hangzhou 310018, China) |
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| Abstract: | Dialects are disseminated and used in radio, television and other media widely with a positive significance of language cultural heritage. But as a form of mass communication programs, facing the culture industrialization, mass media programs must pay attention to dialects in the audience ＂close to nature＂, the effective dissemination of information, as well as promote the cultural traditions of the nation＇s outstanding limitations. |
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| Keywords: | dialects communication media dialect television program traditional culture |
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