发展特色出版的对策探析

从理论与实践两方面,阐述了当前中国出版业如何发展特色出版的问题。在发展特色出版的实践中,必须把遵循市场规律与坚持精神文明建设的需要统一起来,把握特色出版的正确方向;并在这个基础上,找到发展特色出版的具体途径,努力营造有利于发展的文化环境。这样,才能更好地推进第二轮的出版改革,适应形势发展的变化,实现“二次创业”,走向新的繁荣。

Analysis about the development of the characterized publication

This paper,based on theory and practice,explains why and how China's publishing industry develops publication with Chinese characteristics.During the developing practice,it is important to follow the market regulations and adhere to rules for moral and ethical construction at the same time,grasp firmly the correct direction for characterized publication,and on this basis,find concrete ways to-wards the development of characterized publishing industry so as to build up a favorable cultural environment,Therefore,the second round of publishing reform can be powerfully promoted to suit changes in situation,the second creation of enterprise can be also real-ized,and a new prosperity is not faraway.