| 汉英广告翻译中的语用失误 |
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| 引用本文： | 付红桥.汉英广告翻译中的语用失误[J].成都理工大学学报(社会科学版),2003,11(4):23-25. |
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| 作者姓名： | 付红桥 |
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| 作者单位： | 华中农业大学,武汉,430070 |
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| 摘 要： | 广告翻译是经济发展的产物。广告翻译也成为从事语言研究及翻译工作者们研究的重要课题。在前人研究的基础上 ,采用实例分析法 ,从语用学的角度分析广告翻译中语用失误的现象 ,可以为广告翻译提供一些途径。
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| 关 键 词： | 广告 翻译 语用失误 |
| 文章编号： | 1672-0539(2003)04-023-03 |
| 修稿时间： | 2003年6月20日 |
On Pragmatic Failures in Advertising Translation from Chinese to English |
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| FU Hong-qiao.On Pragmatic Failures in Advertising Translation from Chinese to English[J].Journal of Chengdu University of Technology:Social Sciences,2003,11(4):23-25. |
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| Authors: | FU Hong-qiao |
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| Abstract: | Advertising translation is the outcome of the development of global economy. It also becomes an important subject on which linguists and translators pay much attention. On a basis of previous studies, the author, by listing some cases, analyzes some pragmatic failures appeared in advertising translation and provides some new approaches of advertising translation. |
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| Keywords: | advertising translation pragmatic failure |
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