产品服务增值与制造业企业的战略扩张

产品服务正脱离原来对产品的依附状态,成为价值创新和新的价值创造的重要途径。产品服务增值可以创造产品差别化优势,有助于保持忠诚的顾客关系,是现代制造企业的竞争优势所在。因此,现代制造企业必须构建全面的顾客服务理念,重视内部营销,强化顾客关系管理。

Product Service Value - added and Competitive Advantages for Modern Manufacturing Industry

Product service is being divorced from its original statement which is reliance to product, and becomes an important way for value innovation and creating new value. Product service value-added can bring about the advantages of product differentiation, help to keep loyal relationship with customer and is just the competitive advantage of modern manufacturing industry. Therefore, modern manufacturing enterprise must set up the idea of overall customer service, pay attention to inner marketing and strengthen CRM(Customer Relation Management).