Drifting into dealing: Becoming a cocaine seller

This paper describes a study of eight ex-cocaine sellers located via chain referral from eight different levels of sales. To be eligible for the study respondents must have sold cocaine steadily for at least a year and have stopped selling for at least six months. The authors describe modes and levels of entree into cocaine sales, and the subtle transformation of identity that occurs when a person moves from a user to a dealer. The interviews suggest that entry into social worlds of cocaine sales is a fluid process akin to Matza's notion of drift (1964). Five basic ways in which people begin to sell cocaine are identified. The first is to become a go-between, a seller who starts out buying only for friends and only later envisions the profit possibilities. The second mode is to become a stash dealer, a person who sells small amounts in order to better afford their own cocaine use. The third style, the connoisseur, is characterized by the user's desire to buy high quality drugs through wholesale purchases. The fourth mode of entree may be called apprenticeship, trainee-style relationships where the novitiate lives with an established seller, learns the ropes, shares the dope, and eventually takes over all or part of the experienced dealer's business. Finally, there is product line expansion, wherein dealers start outselling other drugs, usually marijuana, and move into cocaine sales when it becomes available.The research reported herein was funded by a grant from the National Institute of Justice (#7-0363-9-CA-IJ)), Bernard A. Gropper, Ph.D., Program Manager, Drugs, Alcohol and Crime Programs, Center for Crime Control Research. The views expressed herein are those of the authors alone. The authors are grateful to the anonymous reviewers ofQualitative Sociology for helpful comments.