中小型批发商经营风险与对策研究

中小型批发商正面临着前所未有的渠道困境，探索渠道变革已成为必然趋势。在渠道变革的过程中，中小批发商面临着大量的隐性和显性风险。文章首先阐述了中小批发商面临的环境变化，分析了经营面临的困境；其次从窜货、营销人员管理、赊销、物流四个方面分析了中小批发商的经营风险；最后针对风险，提出了相应的经营对策。

Rearching of operating oisks and countermeasures for small and medium-sized wholesalers

The small and medium-sized wholesalers are facing seriously situations.To innovate the channels in the wholesale business has become an inevitable trend.During the Changes in the channel,small and medium-sized wholesalers are facing with a large number of overt and hidden risks.First of all,the article describes the environment faced by small and medium-sized wholesalers changes.Secondlly,the article analysis the small and medium-sized wholesalers' operational risks.Finally,the writer concludes with the cor...