| 企业品牌战略选择研究 |
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| 引用本文： | 姬雄华.企业品牌战略选择研究[J].延安大学学报(社会科学版),2001,23(3):48-49. |
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| 作者姓名： | 姬雄华 |
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| 作者单位： | 延安大学,经济管理系,陕西,延安,716000 |
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| 摘 要： | 我国企业品牌意识明显加强,但仍存在将品牌战略与名牌战略等同起来,盲目规定品牌等问题.这一现象的存在,必然导致品牌市场混乱,影响到我国品牌营销正常发展.企业应根据外部环境和内部条件,切实制定适合企业发展的名牌战略、非名牌战略或无品牌战略.
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| 关 键 词： | 品牌战略 名牌 非名牌 无品牌 |
| 文章编号： | 1004-9975(2001)03-0048-02 |
| 修稿时间： | 2001年3月8日 |
Research on the choice of brand strategy in business |
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| JI Xiong,hua.Research on the choice of brand strategy in business[J].Journal of Yan'an University (Social Science Edition),2001,23(3):48-49. |
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| Authors: | JI Xiong hua |
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| Abstract: | Brand consciousness in our business has been obviously increased, but there are still some problems, such as the equality of brand consciousness with name brand consciousness,the fixing of brand blindly.This must result in the confusion of brand market and has a bad influnce on the normal development of brand marketing in business. So enterprises should make a adaptable strategy of name brand ,non name brand and the unbranded according to the external environment and the internal condition. |
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| Keywords: | brand strategy name brand non name brand the unbranded |
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