Transforming into the new era: public relations industry in Hong Kong and China |
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Authors: | Cindy SB Ngai Patrick PK Ng |
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Institution: | The Hong Kong Polytechnic University, Hong Kong |
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Abstract: | The public relations industry as one of the key industries in Hong Kong has metamorphosed into a new phase after the resumption of sovereignty to China. Based on in-depth interviews with eight experienced corporate communication practitioners from multi-national and sizeable local corporations in Hong Kong and China, the study traces the recent development of public relations and/or corporate communication (hereafter PR/CC) highlighting issues of role and function, language and communication strategy, and ethics and professionalism. |
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Keywords: | Public relations Hong Kong and China Role and function Communication strategy Code of practices |
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