Using social media to engage citizens: A study of Italian municipalities |
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Authors: | Deborah Agostino |
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Institution: | Department of Management Engineering, Politecnico di Milano, Piazza Leonardo da Vinci 32, Milano, Italy |
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Abstract: | Local public administrations are increasingly interested in involving citizens in public decisions and public life. In this context, social media represent powerful engagement tools. However, social media contribution to establish relationships between citizens and local administrations is largely unexplored. This brief paper has the objective to examine how social media contribute to public engagement by analyzing 119 Italian municipalities. |
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Keywords: | Social media Public Engagement Awareness Engagement |
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