Top issues and responsive strategies in public relations practice: An empirical assessment in the Greater China area |
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| Authors: | Juan Meng Yan Jin Flora CJ Hung-Baesecke |
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| Institution: | 1. Department of Advertising and Public Relations, Grady College, The University of Georgia, Athens, GA 30602, United States;2. School of Mass Communications, Virginia Commonwealth University, Richmond, VA 23284, United States;3. Department of Communication Studies, Hong Kong Baptist University, Hong Kong, China |
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| Abstract: | An online survey of 132 public relations practitioners in Mainland China, Hong Kong, and, Taiwan revealed three issues (i.e., finding, developing and retaining highly talented communication, professionals, managing the digital revolution and rise of social media, and dealing with the speed and, volume of information flow) as the most urgent ones to deal with in today's public relations practice. Consequently, various responsive strategies have been applied to deal with emerging critical issues. |
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| Keywords: | Talent recruitment Social media Employee engagement Responsive strategies |
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