Milestones in Turkish public relations history |
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Authors: | A Banu B?çakç? Pelin Hürmeriç |
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Institution: | Yeditepe University, Faculty of Communication, Department of Public Relations and Publicity, ?stanbul, Turkey |
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Abstract: | This study aims to mention the most important events, cases and names that have had an impact on the public relations profession in Turkey within historically-divided developmental periods between 1920 and 2012. While forming the historical periods into sub-phases, socio-political and economical contexts are considered. Three separate periods are named: antecedents, emergence and developmental. Concerning these periods, the applicability of Grunig and Hunt's (1984) four models of PR is discussed within a Turkish context, and it is concluded that the typology does not totally fit into Turkish PR history. |
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Keywords: | Public relations history Turkey Public relations models |
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