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An inconvenient vote: Hillary Clinton's Iraq war image repair debate strategies and their implications for representative democracy
Authors:Corey B Davis
Institution:Department of Communication, University of Wisconsin-Whitewater, 800 West Main Street, Whitewater, WI 53190, USA
Abstract:Hillary Rodham Clinton was one of four 2007–2008 Democratic presidential candidates who had voted to authorize U.S. military use in Iraq. Given her status as the front-runner, Clinton's vote, in particular, presented a public relations problem for her among primary voters who strongly opposed the war and favored its prompt end. This study analyzes Clinton's attempts in debate performances to repair her image among voters. Clinton attempted to reduce offensiveness through differentiation, attempted to evade responsibility through defeasibility, and employed qualified mortification. Clinton's strategies were rated as inconsistent and their effectiveness is questionable.
Keywords:Image repair  Apologia  Presidential debates  Iraq war  Primary debates
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