Enhancing community capacity: Roles of perceived bonding and bridging social capital and public relations in community building |
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Authors: | Bumsub Jin Soobum Lee |
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Affiliation: | 1. Division of Media Communication, Hankuk University of Foreign Studies, 107, Imun-ro, Dongdaemun-gu, Seoul 130-791, South Korea;2. Department of Mass Communication, Incheon National University, Songdo-dong, 119 Academy-ro, Yeonsu-gu, Incheon, South Korea |
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Abstract: | This study examined whether two types of perceived social capital – bonding and bridging – can affect individuals’ belief in community capacity in the context of a corporate community relations program to develop rural areas in South Korea. The results of the study's Web survey showed that perceived community capacity to resolve problems was significantly affected by their perception of both bonding and bridging social capital. The findings suggest that social capital serves as a mechanism that can foster community capacity through norms of interaction, reciprocity, and trust as aspects of civil society. |
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Keywords: | Boding social capital Bridging social capital Community building Community capacity |
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