McDonald's Japan: A case study of effective public relations |
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| Authors: | Kaori Takano |
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| Institution: | International Business, Fort Lewis College, School of Business Administration, 1000 Rim Drive, Durango, CO 81301, USA |
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| Abstract: | This case study presents how McDonald's Japan improved its corporate image through food education as corporate social responsibility activity. Email interviews with a CSR representative and seven public school teachers who experienced the company's educational program reveal the company has successfully improved its corporate image, which may have contributed to its increased sales performance. |
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| Keywords: | Corporate social responsibility Public relations Public policy Education Japan |
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