| 餐饮老字号品牌文化的建设与创新 |
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| 引用本文： | 全聚德.餐饮老字号品牌文化的建设与创新[J].北京市财贸管理干部学院学报,2009,25(2):18-21. |
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| 作者姓名： | 全聚德 |
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| 作者单位： | 北京全聚德(集团),北京,100051 |
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| 摘 要： | 中华老字号＂全聚德＂始建于1864年（清同治三年）,历经144年的传承与创新,获得了长足的发展。新时期的全聚德坚持实施品牌战略,不断提高餐饮老字号企业的核心竞争力,以＂中国第一餐饮,世界一流美食,国际知名品牌＂为夙愿,正努力将中华美食品牌进一步推向世界。
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| 关 键 词： | 餐饮 老字号 品牌 资本 全聚德 |
Construction and innovation of brand culture of time -honored food Brand |
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| CHINA QUANJUDE CO., LTD..Construction and innovation of brand culture of time -honored food Brand[J].Journal of Beijing Institute of Finance and Commerce Management,2009,25(2):18-21. |
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| Authors: | CHINA QUANJUDE CO LTD |
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| Abstract: | After 144 years of inheritance and innovation,China time-honored food brand QUANJUDE which was founded in 1864,has made remarkable advances.In the new period QUANJUDE has been implementing the strategy of brand,improving the core competitiveness unceasingly.With the long-cherished hope of China first food and world-class gourmandize and international famous brand,QUANJUDE is making a good effort to promote China food brand abroad further. |
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| Keywords: | food time - honored brand brand capital QUANJUDE |
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