| 论服务营销的有形化策略 |
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| 引用本文： | 刘向阳. 论服务营销的有形化策略[J]. 中南民族大学学报(人文社会科学版), 2002, 22(3): 53-55 |
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| 作者姓名： | 刘向阳 |
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| 作者单位： | 广东职业技术师范学院管理学系,广东广州,510665 |
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| 摘 要： | 服务性企业经常面临如何最好的向顾客传递无形的服务质量上的困扰。本文对服务无形的特征所引起的相关属性及其各自给服务营销带来的挑战作了系统的分析 ,并提出了相应的有形化策略。
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| 关 键 词： | 服务营销 无形性 有形化 营销策略 |
| 文章编号： | 1000-5439(2002)03-0053-03 |
| 修稿时间： | 2002-04-12 |
On Tangibility Strategy for Service Marketing |
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| LIU Xiang-yang. On Tangibility Strategy for Service Marketing[J]. Journal of South-Central University for Nationalities:Humanities and Social Science, 2002, 22(3): 53-55 |
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| Authors: | LIU Xiang-yang |
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| Abstract: | Service firms often are confronted with the problem of how to communicate the intangible qualities. The article elucidates what intantibility means and identifies five conceptual properties of intangibility, describes the marketing challenge of each, and puts forward some tangtibility strategies to meet each challenge. |
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| Keywords: | lntantibility tantibility services marketing strategy of marketing |
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