电视新闻传播参与危机协同治理的实践与思考——以《新闻1+1》疫情报道为例

现代社会危机管理体系中,电视新闻传播已经成为国家应急管理不可忽视的重要力量.此次新冠肺炎疫情应对中,央视《新闻1+1》作为传播观点和思想的权威新闻言论节目,快速反应、独家采访、理性解读,协同政府在危机治理的进程中实现议题共振、议题衍化,发挥了主流媒体在重大危机事件传播中一锤定音、引领方向、凝聚力量的重要作用.以疫情期间《新闻1+1》107期节目为研究对象,以斯蒂文·芬克的危机传播四阶段为框架,分析《新闻1+1》通过议程设置、舆论引导达成的危机协同治理功效与舆论引导力度把控,同时发现节目在危机预警、监督议程向度等层面的不足,建议完善媒体应急联动机制、提升宏大视野、强化专业主义精神,形成媒体参与政府危机协同治理的最大合力.

Practice and Thinking of TV News Dissemination Participating in Collaborative Crisis Management:Take the "News 1 + 1" Epidemic Report as an Example

In the modern social crisis management system, TV news dissemination has become an important force that cannot be ignored in national emergency management. In the response to the new corona pneumonia epidemic, as an authoritative news and speech program for disseminating opinions and ideas, CCTV''s "News 1+1" quick response, exclusive interviews, and rational interpretations, and coordination with the government have achieved topic resonance and topic evolution in the process of crisis management. The mainstream media played an important role in finalizing, leading the direction and gathering strength in the spread of major crisis events. This article takes the 107th issue of "News 1+1" as the research object during the epidemic, and uses Steven Fink''s four stages of crisis communication as the framework to analyze the collaborative crisis management through agenda setting and public opinion guidance and public opinion guidance and control. At the same time, it is found that the program is inadequate in crisis early warning and supervision agenda dimension. It is necessary to improve the media emergency linkage mechanism, enhance the grand vision, strengthen the professionalism, and form the largest joint force for the media to participate in the coordinated governance of government crisis.