| 中国水泥企业顾客价值构成的实证研究 |
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| 引用本文： | 孙建成,赵嵩正.中国水泥企业顾客价值构成的实证研究[J].山东大学学报(哲学社会科学版),2010(2). |
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| 作者姓名： | 孙建成 赵嵩正 |
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| 作者单位： | 西北工业大学管理学院,西安,710072 |
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| 摘 要： | 基于顾客视觉的顾客价值研究为切入点,以中国水泥企业作为研究样本,构建中国水泥企业顾客价值的构成模型;然后通过访谈和调查问卷搜集相关数据,并采用SPSS统计软件,分析中国水泥企业顾客价值的关键构成因素,为中国水泥企业提升顾客价值、增强企业竞争力提供决策依据.
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| 关 键 词： | 水泥企业 顾客价值 价值构成 价值评估 |
An Empirical Study on the Determinants of Customer Value in Chinese Cement Enterprises |
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| SUN Jian-cheng,ZHAO Song-zheng.An Empirical Study on the Determinants of Customer Value in Chinese Cement Enterprises[J].Journal of Shandong University(Philosophy and Social Sciences),2010(2). |
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| Authors: | SUN Jian-cheng ZHAO Song-zheng |
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| Institution: | SUN Jian-cheng ZHAO Song-zheng(School of Management,Northwestern Polytechnical University,Xi\'an 710072,P.R.China) |
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| Abstract: | From the perspective of the customer value based on customer vision,this study builds a model of customer value to study cement enterprises in China. Firm level data were collected through interviews and questionnaires and then analyzed with SPSS to identify the determinants of customer value in the cement industry. Such analyses will enlighten corporate decision making aimed at raising customer value and enhancing corporate competitiveness. |
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| Keywords: | cement enterprise customer value value composition value assessment |
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