| 民间传统祥瑞文化现象探究 |
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| 引用本文： | 王楠.民间传统祥瑞文化现象探究[J].学术交流,2012(2):138-141. |
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| 作者姓名： | 王楠 |
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| 作者单位： | 浙江万里学院设计艺术与建筑学院 |
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| 基金项目： | 浙江省哲学社会科学重点研究基地“临港现代服务业与创意文化研究中心”课题《传统祥瑞文化与创意设计产业应用研究》阶段性成果(10JDLG01YB) |
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| 摘 要： | 传统祥瑞文化在民间已经脱离了其初始的"政治功能",转变为普通百姓文化娱乐的载体。它反映的是普通大众的一种"生活实感",在艺术形式上贴近人们的现实生活,艺术情感上直叙"私欲"的价值取向和"向好"的心理诉求,艺术造型上注重感官愉悦的写实风格,所有这些,无疑是对日常生活美学化的良好诠释。在大力发展文化产业的今天,民间传统祥瑞这种贴近生活真实的艺术形式为文化创意提供了有益借鉴。
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| 关 键 词： | 民间祥瑞 传统祥瑞文化 生活化 写实化 功利化 |
Probe into Auspicious Culture Phenomenon in Folk Traditions |
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| Wang Nan.Probe into Auspicious Culture Phenomenon in Folk Traditions[J].Academic Exchange,2012(2):138-141. |
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| Authors: | Wang Nan |
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| Institution: | Wang Nan(Faculty of Art and Design,Zhejiang Wanli University,Ningbo 315100,China) |
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| Abstract: | Traditional auspicious culture has divorced the role from its original "political function",changing into the carrier of culture and entertainment among the masses.It reflects a kind of "true feeling about life",goes close to real life in artistic form,narrates the value orientation of "individual’s desires" and psychological pursuit for the "goodness" in artistic emotion,and highlights happy realistic style in artistic model.All of these illustrate the aesthetics of daily life.Currently,with the development of cultural industry,auspicious culture such an artistic form from real life gives a good reference for cultural creativity. |
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| Keywords: | folk auspiciousness traditional auspicious culture into daily life with realism utilitarian |
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